{"title":"THE ARCHIVE","description":"\u003cp data-start=\"956\" data-end=\"1073\"\u003eThe Archive brings together past EVERYDAY SOCIAL® paddles and pieces — each representing a moment in our evolution.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1201\"\u003eDesigned in Karuizawa, Japan, these releases reflect our ongoing pursuit of refined performance and understated design.\u003c\/p\u003e\n\u003cp data-start=\"1208\" data-end=\"1253\"\u003eNo longer in production, but never forgotten.\u003c\/p\u003e","products":[{"product_id":"asama-110-w","title":"ASAMA 110-W T700 Carbon (Forest Green)","description":"\u003cp data-start=\"85\" data-end=\"144\"\u003e\u003cstrong data-start=\"85\" data-end=\"144\"\u003eEVERYDAY SOCIAL® ASAMA 110-W T700 Carbon (Forest Green)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"146\" data-end=\"409\"\u003eA balanced all-court paddle, designed for players at every stage. The ASAMA 110-W pairs a T700 raw carbon face with a 16 mm thermoformed honeycomb core, delivering a precise, controlled response with a forgiving feel that supports consistent play and progression.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"681\"\u003eThe elongated 110-W shape offers extended reach and added stability, while the longer handle accommodates comfortable double-backhand grips. The result is a paddle that feels composed in hand—predictable, accessible, and quietly capable across a range of playing styles.\u003c\/p\u003e\n\u003cp data-start=\"683\" data-end=\"848\"\u003eFinished in Forest Green—a tone inspired by the calm, enduring landscape of Karuizawa. Also available in Winter White, reflecting the stillness of the colder season.\u003c\/p\u003e\n\u003cp data-start=\"850\" data-end=\"908\"\u003eUSAP approved, built for confident, everyday performance.\u003c\/p\u003e\n\u003cp data-start=\"910\" data-end=\"1084\"\u003e\u003cstrong data-start=\"910\" data-end=\"928\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"928\" data-end=\"931\"\u003e• Face: T700 raw carbon\u003cbr data-start=\"954\" data-end=\"957\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1025\" data-end=\"1028\"\u003e• Thickness: 16 mm\u003cbr data-start=\"1046\" data-end=\"1049\"\u003e• Shape: Standard elongated 110-W\u003c\/p\u003e\n\u003cp data-start=\"1086\" data-end=\"1175\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1086\" data-end=\"1094\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1094\" data-end=\"1097\"\u003eWipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50196473970974,"sku":"4573667900106","price":20000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-110-w-5375850.png?v=1774262055"},{"product_id":"asama-110-w-winter-edition","title":"ASAMA 110-W T700 Carbon (Winter Edition)","description":"\u003cp data-start=\"81\" data-end=\"142\"\u003e\u003cstrong data-start=\"81\" data-end=\"142\"\u003eEVERYDAY SOCIAL® ASAMA 110-W T700 Carbon (Winter Edition)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"144\" data-end=\"384\"\u003eA balanced all-court pickleball paddle for all levels. The ASAMA 110-W features a T700 raw carbon face over a 16 mm thermoformed honeycomb core, offering a precise, predictable response with a forgiving feel that supports players as they build their game.\u003c\/p\u003e\n\u003cp data-start=\"386\" data-end=\"692\"\u003eThe elongated 110-W shape provides added reach and stability, with an extended handle suited for double-backhand grips. Control remains consistent, while the sweet spot stays approachable—making it a thoughtful first paddle, or a reliable second for those transitioning from tennis and other racket sports.\u003c\/p\u003e\n\u003cp data-start=\"694\" data-end=\"855\"\u003eFinished in the Winter Edition—a clean, composed white for players who prefer simplicity. Also available in Forest Green, inspired by the landscape of Karuizawa.\u003c\/p\u003e\n\u003cp data-start=\"857\" data-end=\"911\"\u003eUSAPA approved, designed for confident, everyday play.\u003c\/p\u003e\n\u003cp data-start=\"913\" data-end=\"1099\"\u003e\u003cstrong data-start=\"913\" data-end=\"931\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"931\" data-end=\"934\"\u003e• Face: T700 raw carbon\u003cbr data-start=\"957\" data-end=\"960\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1028\" data-end=\"1031\"\u003e• Thickness: 16 mm\u003cbr data-start=\"1049\" data-end=\"1052\"\u003e• Shape: Standard Elongated 110-W Shape\u003c\/p\u003e\n\u003cp data-start=\"1101\" data-end=\"1190\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1101\" data-end=\"1109\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1109\" data-end=\"1112\"\u003eWipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":47428673896734,"sku":"4573667900113","price":20000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-110-w-5259699.png?v=1774262058"},{"product_id":"granclass-110-edgeguard","title":"GRAN CLASS 110 [w\/ EdgeGuard]","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eGran Class 110\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe original gen2 paddle that carries the Gran Class name. An Aramid Fiber (KVLR) face over a 16mm thermoformed core — lighter and more explosive than raw carbon, with a pop that players feel on the first rally. Built for aggressive play and all-court power, with enough touch to stay precise under pressure. The signature gold foil tree motif is the only statement it needs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eLava Red: a bold Aramid weave inspired by Mt. Asama's volcanic energy, finished with champagne-gold detailing — raw power, refined. Forest Green: a deep emerald weave reflecting Karuizawa's momi fir forests, accented with the gold motif for quiet sophistication.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in two configurations: Edgeless for maximum face and minimum weight, optimised for indoor play — or with EdgeGuard for all-surface durability. Under USAP Section 2.E.5a, OEM edge guard additions are permitted and do not affect certification.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFace: Aramid Fiber (KVLR)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCore: Thermoformed honeycomb polypropylene\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eThickness: 16mm\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eShape: Gran Class 110\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFinish: Gold foil tree motif with champagne metallic detailing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e USAP certified — \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/equipment.usapickleball.org\/paddle-list\/?filter_55=\u0026amp;filter_5=EVERYDAY+SOCIAL\u0026amp;mode=any#gv-view-55-1\"\u003eview certification\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e Wipe clean with a dry cloth. Store away from direct sunlight and extreme heat. Edgeless version: avoid contact with hard floors and ground surfaces. Edge tape is recommended for outdoor or hard-surface play.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50196350894366,"sku":null,"price":28000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/gran-class-110-w-edgeguard-4887903.png?v=1776130523"},{"product_id":"granclass-110-r-w-edgeguard","title":"GRAN CLASS 110 [w\/ Edgeguard] Lava Red","description":"\u003cp data-start=\"85\" data-end=\"133\"\u003e\u003cstrong data-start=\"85\" data-end=\"133\"\u003eEVERYDAY SOCIAL® Gran Class 110 w\/ EdgeGuard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"386\"\u003eThe original Gen2 paddle that defines the Gran Class name. Built with an Aramid Fiber (KVLR) face over a 16 mm thermoformed core, it delivers a firmer, more powerful response than raw carbon—paired with a distinct pop that’s felt from the first rally.\u003c\/p\u003e\n\u003cp data-start=\"388\" data-end=\"641\"\u003eDesigned for aggressive, all-court play, it balances controlled power with enough touch to remain precise under pressure. The addition of an EdgeGuard enhances durability across all playing surfaces, offering protection without compromising performance.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"726\"\u003eFinished with the signature gold foil tree motif—subtle, intentional, and complete.\u003c\/p\u003e\n\u003cp data-start=\"728\" data-end=\"890\"\u003eAvailable in two considered tones: Lava Red, inspired by the volcanic energy of Mt. Asama, and Forest Green, drawn from the depth of Karuizawa’s momi fir forests.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"975\"\u003eUSAPA certified, and compliant with Section 2.E.5a for OEM edge guard construction.\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1149\"\u003e\u003cstrong data-start=\"977\" data-end=\"995\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"995\" data-end=\"998\"\u003e• Face: Aramid Fiber (KVLR)\u003cbr data-start=\"1025\" data-end=\"1028\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1096\" data-end=\"1099\"\u003e• Thickness: 16 mm\u003cbr data-start=\"1117\" data-end=\"1120\"\u003e• Shape: Standard elongated\u003c\/p\u003e\n\u003cp data-start=\"1151\" data-end=\"1240\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1151\" data-end=\"1159\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1159\" data-end=\"1162\"\u003eWipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":48546162540830,"sku":null,"price":28000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/gran-class-110-w-edgeguard-4105496.png?v=1774262056"},{"product_id":"the-asama-110-18k-winter-edition","title":"THE ASAMA 110 18K (Winter White)","description":"\u003cp data-start=\"85\" data-end=\"141\"\u003e\u003cstrong data-start=\"85\" data-end=\"141\"\u003eEVERYDAY SOCIAL® ASAMA 110 18K Carbon (Winter White)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"143\" data-end=\"470\"\u003eNamed after Mt. Asama—the volcano that defines Karuizawa’s horizon. The ASAMA 110 18K Carbon is designed for players who seek presence behind every shot. Its 3D 18K raw carbon face, heavier and more rigid than standard T700, delivers a firmer, more powerful response with deep spin and a feel that rewards precision over force.\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"597\"\u003eAt 235–240 g, the paddle carries a grounded weight—stable through contact, composed in play, and responsive in skilled hands.\u003c\/p\u003e\n\u003cp data-start=\"599\" data-end=\"737\"\u003eThe elongated shape with an extended handle offers added reach and comfort for two-handed backhands, maintaining balance across the court.\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"938\"\u003eFinished in Winter White, inspired by Karuizawa’s snowy winters, enduring, and quietly confident. Also available in a Forest Green.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"1007\"\u003eUSAPA approved, built for controlled power and refined performance.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1027\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e• Face: 3D 18K raw carbon\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e• Thickness: 16 mm\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Weight: 235–240 g (8.2–8.5 oz)\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e• Shape: Elongated with extended handle\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1351\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1236\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1236\" data-end=\"1239\"\u003eWipe clean with a dry cloth. Avoid direct sunlight, extreme heat, and prolonged exposure to freezing conditions.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":49183823888670,"sku":"4573667900069","price":23000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/the-asama-110-18k-1328211.png?v=1774262052"},{"product_id":"asama-hybrid","title":"ASAMA Hybrid 110 T700 Raw Carbon","description":"\u003cp data-start=\"85\" data-end=\"136\"\u003e\u003cstrong data-start=\"85\" data-end=\"136\"\u003eEVERYDAY SOCIAL® ASAMA Hybrid 110 — T700 Carbon\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"138\" data-end=\"365\"\u003eAn easier swing of the elongated paddle. The ASAMA Hybrid 110 features an elongated tapered shape that moves cleanly through the air, reducing resistance while preserving the reach and control the elongated shape is known for.\u003c\/p\u003e\n\u003cp data-start=\"367\" data-end=\"636\"\u003eBuilt with a T700 raw carbon face over a 14 mm thermoformed core, it delivers a balanced response—controlled on touch shots, yet capable of generating pace when needed. The thinner profile enhances maneuverability, allowing for quicker reactions and a more fluid swing.\u003c\/p\u003e\n\u003cp data-start=\"638\" data-end=\"754\"\u003eThe result is a paddle that doesn’t ask for compromise. Speed, power, and control—working together in quiet balance.\u003c\/p\u003e\n\u003cp data-start=\"756\" data-end=\"829\"\u003eDesigned for players who value precision and efficiency in equal measure.\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"874\"\u003eUSAP approved, ready for competitive play.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1061\"\u003e\u003cstrong data-start=\"876\" data-end=\"894\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"894\" data-end=\"897\"\u003e• Face: T700 raw carbon\u003cbr data-start=\"920\" data-end=\"923\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"991\" data-end=\"994\"\u003e• Thickness: 14 mm\u003cbr data-start=\"1012\" data-end=\"1015\"\u003e• Shape: Elongated hybrid with tapered edges\u003c\/p\u003e\n\u003cp data-start=\"1063\" data-end=\"1152\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1071\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1071\" data-end=\"1074\"\u003eWipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":49329396908318,"sku":"4573667900090","price":20000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-hybrid-110-6799742.png?v=1774262049"},{"product_id":"the-asama-18k-speed-14mm","title":"The ASAMA 18K SPEED Raw Carbon","description":"\u003cp data-start=\"85\" data-end=\"121\"\u003e\u003cstrong data-start=\"85\" data-end=\"121\"\u003eEVERYDAY SOCIAL® ASAMA 18K Speed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"123\" data-end=\"383\"\u003eThe same 18K carbon face, rebalanced for speed. The ASAMA 18K Speed is built on a 14 mm profile—thinner, faster, and more responsive than the standard 18K. It moves quickly through the air, delivering immediate feedback and a more direct connection at contact.\u003c\/p\u003e\n\u003cp data-start=\"385\" data-end=\"592\"\u003eDesigned for players who operate close to the net, it favors quick hands, sharp reactions, and confident timing. The reduced dwell time creates a crisper feel, rewarding precision and intent with every shot.\u003c\/p\u003e\n\u003cp data-start=\"594\" data-end=\"714\"\u003eThe elongated shape with an extended handle maintains reach and stability, while supporting comfortable two-handed play.\u003c\/p\u003e\n\u003cp data-start=\"716\" data-end=\"840\"\u003eA paddle for intermediate to advanced players who understand their game—and want a faster, more responsive tool to match it.\u003c\/p\u003e\n\u003cp data-start=\"842\" data-end=\"885\"\u003eUSAP approved, ready for competitive play.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"1066\"\u003e\u003cstrong data-start=\"887\" data-end=\"905\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"905\" data-end=\"908\"\u003e• Face: 18K raw carbon\u003cbr data-start=\"930\" data-end=\"933\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1001\" data-end=\"1004\"\u003e• Thickness: 14 mm\u003cbr data-start=\"1022\" data-end=\"1025\"\u003e• Shape: Elongated with extended handle\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1157\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1076\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1076\" data-end=\"1079\"\u003eWipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":49329416929566,"sku":"4573667900083","price":23000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/the-asama-18k-speed-5648093.png?v=1774262052"},{"product_id":"asama-110-black-gold-14mm-coming-soon","title":"ASAMA 110 BLACK \u0026 GOLD","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eASAMA 110 Black \u0026amp; Gold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBetween the softness of T700 carbon and the firmness of Aramid Fiber, there is this. The ASAMA 110 Black \u0026amp; Gold uses a polyester \"titanium\" weave — instantly more responsive than standard carbon while maintaining a softer feel at contact. Finished in black, emerald green, and gold accents that make no attempt at subtlety. A 14mm core for speed and quick handling. For players who want feel and pace in equal measure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFace: Polyester \"titanium\" weave\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCore: Thermoformed honeycomb polypropylene\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eThickness: 14mm\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eShape: Elongated with extended handle\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFinish: Black and gold accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e USAP certified — \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/equipment.usapickleball.org\/paddle-list\/?filter_55=\u0026amp;filter_5=EVERYDAY+SOCIAL\u0026amp;mode=any#gv-view-55-1\"\u003eview certification\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e Wipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":49329499963678,"sku":"","price":25000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-110-black-gold-2345638.png?v=1776130522"},{"product_id":"the-asama-110-18k","title":"THE ASAMA 110 18K Raw Carbon (Forest Green)","description":"\u003cp data-start=\"85\" data-end=\"141\"\u003e\u003cstrong data-start=\"85\" data-end=\"141\"\u003eEVERYDAY SOCIAL® ASAMA 110 18K Carbon (Forest Green)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"143\" data-end=\"470\"\u003eNamed after Mt. Asama—the volcano that defines Karuizawa’s horizon. The ASAMA 110 18K Carbon is designed for players who seek presence behind every shot. Its 3D 18K raw carbon face, heavier and more rigid than standard T700, delivers a firmer, more powerful response with deep spin and a feel that rewards precision over force.\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"597\"\u003eAt 235–240 g, the paddle carries a grounded weight—stable through contact, composed in play, and responsive in skilled hands.\u003c\/p\u003e\n\u003cp data-start=\"599\" data-end=\"737\"\u003eThe elongated shape with an extended handle offers added reach and comfort for two-handed backhands, maintaining balance across the court.\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"938\"\u003eFinished in Forest Green, inspired by Karuizawa’s momi fir forests—deep, enduring, and quietly confident. Also available in a Winter Edition, a clean white expression for those who prefer simplicity.\u003c\/p\u003e\n\u003cp data-start=\"940\" data-end=\"1007\"\u003eUSAPA approved, built for controlled power and refined performance.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1226\"\u003e\u003cstrong data-start=\"1009\" data-end=\"1027\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"1027\" data-end=\"1030\"\u003e• Face: 3D 18K raw carbon\u003cbr data-start=\"1055\" data-end=\"1058\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e• Thickness: 16 mm\u003cbr data-start=\"1147\" data-end=\"1150\"\u003e• Weight: 235–240 g (8.2–8.5 oz)\u003cbr data-start=\"1182\" data-end=\"1185\"\u003e• Shape: Elongated with extended handle\u003c\/p\u003e\n\u003cp data-start=\"1228\" data-end=\"1351\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1228\" data-end=\"1236\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1236\" data-end=\"1239\"\u003eWipe clean with a dry cloth. Avoid direct sunlight, extreme heat, and prolonged exposure to freezing conditions.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50725516804382,"sku":"4573667900076","price":20000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/the-asama-110-18k-9090381.png?v=1774262049"},{"product_id":"asama-110-black-gold","title":"ASAMA 110 BLACK \u0026 GOLD (Emerald Green)","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:fb83af59-d7ca-43af-ac95-b2a814886ed4-53\" data-testid=\"conversation-turn-106\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"54896bf2-01dd-4c8b-87be-1e6de8043fb7\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"85\" data-end=\"144\"\u003e\u003cstrong data-start=\"85\" data-end=\"144\"\u003eEVERYDAY SOCIAL® ASAMA 110 Black \u0026amp; Gold (Emerald Green)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"146\" data-end=\"433\"\u003eBetween the softness of T700 carbon and the firmness of Aramid Fiber lies a more balanced expression. The ASAMA 110 Black \u0026amp; Gold features a polyester “titanium” weave—delivering a quicker, more responsive feel than standard carbon while maintaining a controlled, softer touch at contact.\u003c\/p\u003e\n\u003cp data-start=\"435\" data-end=\"684\"\u003ePaired with a 14 mm thermoformed core, the paddle is tuned for speed and maneuverability. It moves cleanly through the air, allowing for faster reactions and confident shot placement, while retaining enough stability to stay composed under pressure.\u003c\/p\u003e\n\u003cp data-start=\"686\" data-end=\"831\"\u003eThe elongated shape with an extended handle offers added reach and comfort for two-handed backhands, supporting a fluid, all-court style of play.\u003c\/p\u003e\n\u003cp data-start=\"833\" data-end=\"946\"\u003eFinished in black with emerald green and gold accents, the design is bold yet considered—distinct without excess.\u003c\/p\u003e\n\u003cp data-start=\"948\" data-end=\"1028\"\u003eUSAPA certified, built for players who seek both feel and pace in equal measure.\u003c\/p\u003e\n\u003cp data-start=\"1030\" data-end=\"1221\"\u003e\u003cstrong data-start=\"1030\" data-end=\"1048\"\u003eSpecifications\u003c\/strong\u003e\u003cbr data-start=\"1048\" data-end=\"1051\"\u003e• Face: Polyester “titanium” weave\u003cbr data-start=\"1085\" data-end=\"1088\"\u003e• Core: Thermoformed honeycomb polypropylene\u003cbr data-start=\"1156\" data-end=\"1159\"\u003e• Thickness: 14 mm\u003cbr data-start=\"1177\" data-end=\"1180\"\u003e• Shape: Elongated with extended handle\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1312\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1223\" data-end=\"1231\"\u003eCare\u003c\/strong\u003e\u003cbr data-start=\"1231\" data-end=\"1234\"\u003eWipe clean with a dry cloth. Store away from direct sunlight and extreme heat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50196151632158,"sku":"4573667900045","price":25000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-110-black-gold-7857304.png?v=1774262049"},{"product_id":"gran-class-110-g-w-gold-edgeguard-16mm","title":"GRAN CLASS 110 [w\/ GOLD EdgeGuard]","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eGran Class 110\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe original gen2 paddle that carries the Gran Class name. An Aramid Fiber (KVLR) face over a 16mm thermoformed core — lighter and more explosive than raw carbon, with a pop that players feel on the first rally. Built for aggressive play and all-court power, with enough touch to stay precise under pressure. The signature gold foil tree motif is the only statement it needs.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eLava Red: a bold Aramid weave inspired by Mt. Asama's volcanic energy, finished with champagne-gold detailing — raw power, refined. Forest Green: a deep emerald weave reflecting Karuizawa's momi fir forests, accented with the gold motif for quiet sophistication.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAvailable in two configurations: Edgeless for maximum face and minimum weight, optimized for indoor play — or with EdgeGuard for all-surface durability. Under USAP Section 2.E.5a, OEM edge guard additions are permitted and do not affect certification.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFace: Aramid Fiber (KVLR)\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eCore: Thermoformed honeycomb polypropylene\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eThickness: 16mm\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eShape: Gran Class 110\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eFinish: Gold foil tree motif with champagne metallic detailing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e USAP certified — \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/equipment.usapickleball.org\/paddle-list\/?filter_55=\u0026amp;filter_5=EVERYDAY+SOCIAL\u0026amp;mode=any#gv-view-55-1\"\u003eview certification\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e Wipe clean with a dry cloth. Store away from direct sunlight and extreme heat. Edgeless version: avoid contact with hard floors and ground surfaces. Edge tape is recommended for outdoor or hard-surface play.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50063083471134,"sku":null,"price":30000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/gran-class-110-w-gold-edgeguard-4313316.png?v=1774261994"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/collections\/the-archive-1825098.jpg?v=1776130390","url":"https:\/\/www.everydaysocial.com\/en\/collections\/archive.oembed","provider":"EVERYDAY SOCIAL® ","version":"1.0","type":"link"}