{"title":"ALL Products","description":null,"products":[{"product_id":"asama-110-w-t700-carbon-forest-green","title":"ASAMA 110-W T700 Carbon Forest Green *Pre-Order","description":"\u003cp\u003e\u003cstrong\u003eASAMA 110-W T700 Carbon (Forest Green)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eT700 Raw Carbon Pickleball Paddle\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem style=\"color: #c0392b;\"\u003ePre-order — ships late November 2026.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA balanced all-court paddle designed for players at every stage. The ASAMA 110-W pairs a T700 raw carbon face with a 16mm thermoformed honeycomb core and EVA foam, delivering a precise, controlled response with a forgiving feel that supports consistent play and progression. Compared to the ASAMA Hybrid 110, it offers a wider sweet spot and steadier control—built for consistency rather than outright pace.\u003c\/p\u003e\n\u003cp\u003eThe elongated 110-W shape adds reach and stability, while the extended handle accommodates comfortable double-backhand grips. The honeycomb core and EVA foam work together to soften contact without dulling feedback, keeping the sweet spot approachable and the response predictable.\u003c\/p\u003e\n\u003cp\u003eThe result is a paddle that feels composed in hand—accessible, quietly capable, and forgiving enough to support real progression across a range of playing styles.\u003c\/p\u003e\n\u003cp\u003eFinished in Forest Green—a tone inspired by the calm, enduring landscape of Karuizawa. Also available in Winter White, reflecting the stillness of the colder season.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWipe clean with a dry cloth after play. Store away from direct sunlight and extreme heat to preserve core integrity and face performance.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ASAMA 110-W is designed for players building consistency and confidence—whether it's a first paddle or a reliable second for those transitioning from tennis and other racket sports.\u003c\/p\u003e\n\u003cp\u003eUSAP approved, and built for composed, everyday performance on any court.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50196473970974,"sku":"4573667900106","price":16000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-110-w-5375850.png?v=1774262055"},{"product_id":"asama-110-w-t700-carbon-winter-white","title":"ASAMA 110-W T700 Carbon Winter White *Pre-Order","description":"\u003cp\u003e\u003cstrong\u003eASAMA 110-W T700 Carbon (Winter White)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eT700 Raw Carbon Pickleball Paddle\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem style=\"color: #c0392b;\"\u003ePre-order — ships late November 2026.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA balanced all-court paddle designed for players at every stage. The ASAMA 110-W pairs a T700 raw carbon face with a 16mm thermoformed honeycomb core and EVA foam, delivering a precise, controlled response with a forgiving feel that supports consistent play and progression. Compared to the ASAMA Hybrid 110, it offers a wider sweet spot and steadier control—built for consistency rather than outright pace.\u003c\/p\u003e\n\u003cp\u003eThe elongated 110-W shape adds reach and stability, while the extended handle accommodates comfortable double-backhand grips. The honeycomb core and EVA foam work together to soften contact without dulling feedback, keeping the sweet spot approachable and the response predictable.\u003c\/p\u003e\n\u003cp\u003eThe result is a paddle that feels composed in hand—accessible, quietly capable, and forgiving enough to support real progression across a range of playing styles.\u003c\/p\u003e\n\u003cp\u003eFinished in Winter White—a clean, composed white for players who prefer simplicity. Also available in Forest Green, inspired by the landscape of Karuizawa.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWipe clean with a dry cloth after play. Store away from direct sunlight and extreme heat to preserve core integrity and face performance.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe ASAMA 110-W is designed for players building consistency and confidence—whether it's a first paddle or a reliable second for those transitioning from tennis and other racket sports.\u003c\/p\u003e\n\u003cp\u003eUSAP approved, and built for composed, everyday performance on any court.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":47428673896734,"sku":"4573667900113","price":16000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/asama-110-w-1426008.png?v=1774262058"},{"product_id":"gran-class-110-g","title":"GRAN CLASS 110 [Edgeless] Forest Green","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY SOCIAL® GRAN CLASS 110 — Lightweight Edgeless (Forest Green)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe paddle that defined the GRAN CLASS name. Built with an Aramid Fiber (KVLR) face over a 16mm thermoformed core, it delivers a lighter, faster feel through the air—without the weight of a traditional edge guard. The result is a clean, responsive pop that players notice immediately, especially when transitioning from conventional paddles.\u003c\/p\u003e\n\u003cp\u003eEdgeless by design, it maximizes usable face while maintaining a refined, minimalist profile. Finished with our signature gold foil tree motif, nothing more is needed.\u003c\/p\u003e\n\u003cp\u003eForest Green—deep and composed, like a Karuizawa morning. Also available in Lava Red, drawn from the quiet energy of Mt. Asama.\u003c\/p\u003e\n\u003cp\u003eOptimized for indoor play, where softer surfaces preserve the integrity of the edgeless frame. For outdoor or hard-surface use, we recommend the EdgeGuard version.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003cbr\u003e• Face: Aramid Fiber (KVLR)\u003cbr\u003e• Core: Gen2 thermoformed honeycomb polypropylene\u003cbr\u003e• Thickness: 16mm\u003cbr\u003e• Shape: Elongated\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e USAP approved — \u003ca href=\"https:\/\/equipment.usapickleball.org\/paddle-list\/?filter_55=\u0026amp;filter_5=EVERYDAY+SOCIAL\u0026amp;mode=any#gv-view-55-1\"\u003eview certification\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e Wipe clean with a dry cloth. Store away from direct sunlight and extreme heat. The edgeless frame has no guard — avoid contact with hard floors and ground surfaces. For added durability, particularly on outdoor surfaces or for newer players, protective edge tape is strongly recommended.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":47429337678110,"sku":"4573667900021","price":28000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/gran-class-110-edgeless-7399664.png?v=1774262061"},{"product_id":"gran-class-110-edgeless","title":"GRAN CLASS 110 [Edgeless] Lava Red","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY SOCIAL® GRAN CLASS 110 — Lightweight Edgeless (Lava Red)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe paddle that defined the GRAN CLASS name. Built with an Aramid Fiber (KVLR) face over a 16mm thermoformed core, it delivers a lighter, faster feel through the air—without the weight of a traditional edge guard. The result is a clean, responsive pop that players notice immediately, especially when transitioning from conventional paddles.\u003c\/p\u003e\n\u003cp\u003eEdgeless by design, it maximizes usable face while maintaining a refined, minimalist profile. Finished with our signature gold foil tree motif, nothing more is needed.\u003c\/p\u003e\n\u003cp\u003eLava Red—drawn from the quiet energy of Mt. Asama, the live volcano that towers over Karuizawa. Also available in Forest Green, deep and composed like a Karuizawa morning.\u003c\/p\u003e\n\u003cp\u003eOptimized for indoor play, where softer surfaces preserve the integrity of the edgeless frame. For outdoor or hard-surface use, we recommend the EdgeGuard version.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003cbr\u003e• Face: Aramid Fiber (KVLR)\u003cbr\u003e• Core: Gen2 thermoformed honeycomb polypropylene\u003cbr\u003e• Thickness: 16mm\u003cbr\u003e• Shape: Elongated\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e USAP approved — \u003ca href=\"https:\/\/equipment.usapickleball.org\/paddle-list\/?filter_55=\u0026amp;filter_5=EVERYDAY+SOCIAL\u0026amp;mode=any#gv-view-55-1\"\u003eview certification\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e Wipe clean with a dry cloth. Store away from direct sunlight and extreme heat. The edgeless frame has no guard — avoid contact with hard floors and ground surfaces. For added durability, particularly on outdoor surfaces or for newer players, protective edge tape is strongly recommended.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":50196286734622,"sku":"4573667900014","price":28000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/gran-class-110-edgeless-6777116.png?v=1774262058"},{"product_id":"pickleball-net-karuizawa-edition","title":"Portable Pickleball Net (Karuizawa Edition)","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY SOCIAL® Pickleball Net (Karuizawa Edition)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEverything you need to set a proper court—wherever the game takes you. The Karuizawa Edition net is built to standard dimensions and designed for quick, intuitive assembly, allowing you to create a playable court in minutes.\u003c\/p\u003e\n\u003cp\u003eConstructed with a durable steel tube frame and reinforced fiberglass posts, it delivers stability and structure without unnecessary weight. The knotless polyester net, paired with clean PVC banners, presents a composed, professional look—equally suited for practice, events, or spontaneous matches.\u003c\/p\u003e\n\u003cp\u003ePortable by design, it breaks down easily and fits into its dedicated carrying case, ready to move with you from one setting to the next.\u003c\/p\u003e\n\u003cp\u003eFor those who don't wait for a court to find them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e• Size: 22 ft × 3 ft (standard dimensions)\u003cbr\u003e• Frame: Steel tube with fiberglass poles\u003cbr\u003e• Net: Knotless polyester with PVC banners\u003cbr\u003e• Weight: Approx. 11 kg\u003cbr\u003e• Carrying Bag: 900D Oxford fabric with PVC reinforcement\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003cbr\u003e• Dimensions: 95 × 26 × 116 cm\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":47429368512798,"sku":"4573667900151","price":25000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/everyday-social-pickleball-net-karuizawa-edition-5597563.png?v=1774262058"},{"product_id":"gran-class-pickleball-paddle-cover","title":"GRAN CLASS Gold Pickleball Paddle Cover","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY SOCIAL® GRAN CLASS Gold Paddle Cover\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA refined layer of protection, designed to move quietly with your game. The GRAN CLASS Paddle Cover is crafted from slim neoprene, offering reliable protection between sessions without adding unnecessary bulk to your bag.\u003c\/p\u003e\n\u003cp\u003eLightweight and form-fitting, it shields your paddle from everyday wear while preserving a clean, minimal profile. Easy to carry and effortless to store, it's made for players who value both function and restraint.\u003c\/p\u003e\n\u003cp\u003eFinished in Champagne Gold, the cover reflects the same quiet confidence as the paddle it holds—understated, composed, and considered in every detail. 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Its 40-hole construction is tuned for outdoor performance, offering stability in flight and control through every rally.\u003c\/p\u003e\n\u003cp\u003eIn Neon Yellow, visibility remains clear and immediate—whether under bright sun or shifting light—allowing you to stay focused on the point ahead.\u003c\/p\u003e\n\u003cp\u003eUSAP approved (October 2024), each ball meets tournament standards while maintaining the durability required for everyday play. The engraved EVERYDAY SOCIAL® logo adds a subtle, considered detail.\u003c\/p\u003e\n\u003cp\u003eBalanced in feel and resilient by design, this is the ball for extended sessions, competitive matches, and everything in between.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003cbr\u003e• Material: PE\u003cbr\u003e• Construction: 40 holes\u003cbr\u003e• Size: 73.7–74 mm\u003cbr\u003e• Weight: 26 g ± 0.5 g\u003cbr\u003e• Made in China\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet\u003c\/strong\u003e\u003cbr\u003e• 3-ball pack\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"3","offer_id":49180446294302,"sku":"","price":1500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/the-asama-classic-outdoor-3-ball-set-2346188.png?v=1774262059"},{"product_id":"the-asama-classic-indoor-ball-set-of-3","title":"THE ASAMA CLASSIC Neon (Indoor) 3 Ball Set","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY SOCIAL®\u003cbr\u003eTHE ASAMA CLASSIC Neon (Indoor)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe standard indoor ball for Japan's gymnasiums. Designed with a 26-hole construction and a more durable composition, THE ASAMA CLASSIC offers a consistent, true bounce suited for controlled indoor play.\u003c\/p\u003e\n\u003cp\u003eIt's the ball for early mornings at the community court and unplanned sessions at the club—reliable, composed, and ready whenever the game begins. The feel is balanced and predictable, allowing for confident rallies and precise control.\u003c\/p\u003e\n\u003cp\u003eOffered in Orange, Classic Yellow, and Neon, each tone ensures clear visibility under indoor lighting conditions.\u003c\/p\u003e\n\u003cp\u003eEach set includes three tournament-quality balls, finished with the EVERYDAY SOCIAL® signature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003cbr\u003e• Material: PE\u003cbr\u003e• Construction: 26 holes\u003cbr\u003e• Size: 73.7–74 mm\u003cbr\u003e• Weight: 25.5 g ± 0.5 g\u003cbr\u003e• Set: 3-ball pack\u003cbr\u003e• Made in China\u003c\/p\u003e\n\u003cp\u003eFor indoor hardcourt surfaces, we recommend our 40-hole outdoor ball for optimal performance.\u003c\/p\u003e","brand":"EVERYDAY SOCIAL®","offers":[{"title":"Default Title","offer_id":49174106407198,"sku":"","price":1500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7318\/8638\/files\/the-asama-classic-indoor-3-ball-set-2201748.png?v=1774262058"},{"product_id":"the-asama-classic-indoor-ball-no-packaging","title":"THE ASAMA CLASSIC Neon (Indoor) Ball (No Packaging)","description":"\u003cp\u003e\u003cstrong\u003eEVERYDAY SOCIAL®\u003cbr\u003eTHE ASAMA CLASSIC Neon (Indoor)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBulk Balls (No Packaging)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe standard indoor ball for Japan's gymnasiums. Designed with a 26-hole construction and a more durable composition, THE ASAMA CLASSIC offers a consistent, true bounce suited for controlled indoor play.\u003c\/p\u003e\n\u003cp\u003eIt's the ball for early mornings at the community court and unplanned sessions at the club—reliable, composed, and ready whenever the game begins. The feel is balanced and predictable, allowing for confident rallies and precise control.\u003c\/p\u003e\n\u003cp\u003eOffered in Orange, Classic Yellow, and Neon, each tone ensures clear visibility under indoor lighting conditions.\u003c\/p\u003e\n\u003cp\u003eSupplied loose without individual packaging—ideal for clubs, coaches, and regular play. Available in packs of \u003cstrong\u003e12\u003c\/strong\u003e or \u003cstrong\u003e45\u003c\/strong\u003e. 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Understated, effortless, and quietly considered, the Classic Minimalist Hat is designed to move seamlessly through your day—from a morning walk in Karuizawa to time spent courtside.\u003c\/p\u003e\n\u003cp\u003eCrafted from 100% premium cotton, it offers a soft, breathable feel that only improves with wear. The unstructured silhouette sits naturally, creating a relaxed profile that feels both timeless and refined. Light, comfortable, and easy to wear, it becomes part of your everyday rhythm.\u003c\/p\u003e\n\u003cp\u003eA small embroidered pine tree—our signature—rests at the front. Subtle, intentional, and inspired by the landscape that shapes our brand, it's the only detail it needs.\u003c\/p\u003e\n\u003cp\u003eFinished with a two-tone brim and a discreet color-sandwich accent, the hat balances minimal design with quiet character. 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Available now for pre-order.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: orders that include a pre-order item ship together with any in-stock items once the pre-order item is ready. If you'd like your in-stock items sooner, we recommend placing them as a separate order.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe redesigned Competition Paddle Bag 2.0 is built for tournament travel and everything surrounding it—organized on the inside, composed on the outside.\u003c\/p\u003e\n\u003cp\u003eCrafted from water-resistant black PU leather, the bag maintains its structured form through regular use. 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We expect to restock in early November 2026 — pre-order now to reserve yours.\u003c\/p\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eWipe clean with a soft, damp cloth and allow to air dry naturally. 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Where the Classic Premium is structured and composed, this one gives — elastic combed cotton that moves with you on court and drapes softly off it. 6.5 oz jersey weight: present enough to hold its shape, light enough to forget you're wearing it.\u003c\/p\u003e\n\u003cp\u003ePrinted in Japan. 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Effortlessly composed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFabric: 83% nylon, 17% elastane\u003c\/li\u003e\n\u003cli\u003eLightweight, breathable performance fabric\u003c\/li\u003e\n\u003cli\u003eStructured collar with built-in removable padding\u003c\/li\u003e\n\u003cli\u003eSleeveless silhouette for unrestricted movement\u003c\/li\u003e\n\u003cli\u003eTailored athletic fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned in Karuizawa, Japan | Made in Vietnam\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSizing\u003c\/h3\u003e\n\u003cp\u003eDesigned with a Japanese fit. Please refer to the size chart for the most accurate fit.\u003cbr\u003eReference: A woman measuring 164 cm and 48 kg wears a size M for a comfortable fit.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eMachine wash cold. 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